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Time Stamp 0:00: A group of people walk out of an elevator in a Boston office. Time Stamp 0:05: There is a close up of their ASICS branded sneakers. Time Stamp 0:08: There is a closeup of the ASICS logo on the wall in the office lobby outside the elevator. Time Stamp 0:09: The camera pans to a group of employees working on laptops at a shared table near a bright window and brick wall. Time Stamp 0:12: The shot switches to a man in a modern chair working on a laptop.There are blurred diagonal lines of rope in front of him. Time Stamp 0:13: The video switches to a small group of smiling people two women with long hair and a man with glasses in a meeting reviewing something on a laptop set on a white table. Time Stamp 0:15: The shot changes to show the backs of two of the people on a video call with a colleague wearing all black. There are two teal chairs and a brick wall behind the laptop screen. Time Stamp 0:16: The video switches to a large group in a conference room smiling and talking. They have laptops open on a long white table. There are two windows and brick walls. There is a man standing in a grey shirt next to the table and a person with long dark hair and jeans standing in the foreground. People are looking at their laptops and each other and the presentation. Time Stamp 0:17 Two women are writing on a white board in green marker. The one in the background has curly brown hair. The one in the foreground is wearing a grey baseball cap and is laughing. She has black glasses and is holding a phone and the marker in her hands. Time Stamp 0:18: Two women are sitting at the white table in the same room laughing. One has long dark hair and one has long brown hair. There is an open laptop in front of them. The man in the grey sweatshirt is behind them smiling. He’s standing in front of a window. Time Stamp 0:19 The video changes to follow a person wearing a black long sleeve shirt with short dark blonde hair in a ponytail walking through a stylish open floor plan office from behind in slow motion. You can see an ASICS sign on her left. Time Stamp 0:22 The video switches to watching from behind as a group of colleagues run out the front door of the office. They are wearing winter clothing. Time Stamp 0:25 The video pans to a close-up of their ASICS shoes running over brick outside. There is a planter with a fir tree in it in the background. Time Stamp 0:27 the video switches and you see the group running back at the camera down a city sidewalk. They are wearing bright reds and oranges, winter hats. There are men and women. They run past the camera. Time Stamp 0:30 The video switches to a small group is sitting on a modern sofa. They all have laptops open. There is a woman with short grey hair and clear glasses talking with her hands, next to her is a man with a beard and glasses, he has his leg resting on his knee and is wearing jeans and white sneakers, next to him is a woman with longer dark hair, she has her legs crossed wearing jeans and bright yellow sneakers, next to her a man with subtle and short light hair is leaning in with both feed on the ground, wearing jeans and light grey shoes in front of him is a green ottoman. They appear deep in discussion. The camera gets closer to them and pans down the couch in close up on their attentive faces in profile. Time Stamp 0:32 – The shot switches to two young women set against a unique angular wall made of wood with large plants surrounding them in a well lit room. The woman on the left is sitting back on a couch. She has long wavy dark hair and is wearing a red shirt. Her legs are crossed with an apple computer resting on her knee. She’s wearing jeans and a bright blue sock can be seen. The woman on the right is sitting forward on the couch. She has mid-length blond hair and is looking intently at her open apple laptop, she has a dark shirt and jeans on. Time Stamp 0:34 The video pans to two men seen reviewing code together shot from behind. The man on the left is bald in a blue sweatshirt he is talking. They are sitting a cubical style desks. The man on the right is working at the computer with a laptop and a monitor screen in front of him that is blank. He’s got dark hair, a beard and a grey shirt. Time Stamp 0:36 the video changes to a woman with mid length brown hair wearing fitness apparel drawing a wireframe on a whiteboard. There is a cap brim faded in the foreground and you see a brick wall to her left and a man in a grey sweatshirt. Time Stamp 0:37 The video begins a pan up of a man with dark hair and a bear working with an apple computer on his lap with his feet resting on an ottaman. He is wearing white shoes and there is a white wall behind him. He’s sitting in a green chair and has a blue flannel shirt on. Time Stamp 0:39 The video switches to a pan of a man sitting in a large grey lounge chair. He is sitting criss- crossed and his apple computer resting on his lap up while typing on an apple laptop. He is wearing a black sweatshirt with a small ASICS logo on the chest. He has dark hair a beard and glasses. There is a white wall next to him and grey carpet with a green ottaman sitting nearby. Time Stamp 0:42 The video pans to a a close up of the ‘ASICS STUDIO’ app logo attached to a brick wall. Time Stamp 0:44 the video switches to two people running on treadmills in front of the sign. The video goes in to slow motion. In the foreground is a woman with short dark blonde hair smiling wearing a grey shirt with a black ASICS logo on it. She’s facing the treadmill screen which is in the shot with bright orange numbers on it tracking her run. Next to her is a taller man with short blonde hair wearing a blue shirt with an old Runkeeper logo on it also facing his treadmill screen. Time Stamp 0:46 The shot changes to a man standing up wearing a black long sleeve shirt with a small ASICS logo on the chest, short dark hair and black athletic shorts on. He’s smiling and he puts his hand up to high five the woman at the foreground of the video. She has her blonde hair up in a ponytail. There is a weight rack behind the standing man. They high five and the shot switches Time Stamp 0:47 The shot opens up to a large yoga studio. You see blue mats on a grey floor and a central brick wall surrounded by white walls. There are three women in the fore ground in yoga leggings and shirts and a man with a rise & run shirt on and sweat pants and the instructor at the front facing right wearing a red long sleeve shirt on black yoga pants. Everyone is reaching their two arms up to the sky and looking up. There is a white ceiling and hanging office lights. In slow motion they bring their hands together and the shot switches Time Stamp 0:49 there is a close up of the yoga group bending down with their hangs together and out. In the foreground is a woman with mid length blonde hair and a black long sleeve shirt. The instructor in red is in front of her and blurred. You see them bow down in slow motion and can see the bright blue mats on the floor, another woman wiht brown hair in a bun wearing a red sweat shirt and a man with short dark hair in a blue shirt. The brick wall is the right of the shot. Time stamp 0:53: The shot changes to a close up of shoes walking on a grey tile floor. There are bright pink shoes, blue shoes boxes, bright blue shoes and tan shoes. The preson putting on the bright blue shoes has white pants that say ASICS Tiger up the sides on black fabric. The video pans to show the people trying on shoes sitting under the ASICS sign on a blue wall. There is a woman with dark hair in a pony tail wearing a grey shirt and jeans. She is looking down at the shoes and smiling. Next to her on a blue couch is a man in an all white track suit that says ASICS Tiger up the sides on black fabric. He is looking down and lacing up bright orange shoes. There is a large green plant next to him. On the right of the shot is another woman with her brown hair in a pony tail wearing a green plaid shirt leaning down to lace her white shoes. The shot pans down in slow motion to show someone tying up black shoes that say ASICS on the top of the tongue of the shoe. Time stamp 0:58 Te video changes to pan up on an open kitchen area where people are seated in various groups talking and working. There are white square tables and brown round talbes and green, grey and white metal chairs that people are sitting in. Time Stamp 1:00 the camera focuses in on two people sitting at a light brown table eating and working. A man with a baseball hat on backwards wearing a fuzzy white fleece points out something on an open computer screen. The woman next to him has mid length light brown hair and glasses and is looking at the screen with her own computer open in front of her. There is a nearly empty salad bowl in front of them. Time Stamp 1:02 The camera focuses on another group in the kitchen sitting at two white tables and talk to each other. In the foreground a man with short brown hair and glasses wearing a red flannel shirt talks with his hands. The man in the background he’s talking to has short blonde hair and is wearing a red, white, black and blue stripped sweater. There is a water bottle and some plates on the table. You can see a lot of people working and talking in the background. Time stamp 1:03: The shot switches to the counter of the kitchen area. There is a man with a bear and a blue shirt using a toothpick to get some fruit. You see plates of cookies, fruit, Chips and paper plates. The kitchen with people is behind the man and the counter. Time stamp 1:05 There is a close up of brightly colored carrots being dipped in tan hummus. You see other vegetables including celery behind the plate. Time stamp 1:06 The shot changes to be looking from above as someone gets a quarter piece of strawberry with a toothpick from a plastic container. Time Stamp 1:07: The shot changes to see someone take a chocolate candy cookie off a white plate. Time Stamp 1:09: The shot changes to people taking food from the counter. There is someone you cannot see selecting a paper plate, then a plate of carrots and a plate of celery, a man with dark hair and a bear wearing a white sweatshirt takes some chips from a white bowl, next to him a man with dark hair and glasses wearing a red flannel shirt uses a toothpick to select a piece of fruit, next to him a tall man with short blonde hair wearing a red, white, black and blue stripped sweater is picking up a plate and looking at the cookies. There is a kitchen behind them with white cabinets, green, white and grey tile backsplash and kitchen appliances on a counter. The shot moves in slow mo down the counter. Time stamp 1:10 the shot switches to see three women in the background laughing together at a white table with one open laptop on it. There is a woman sitting on the right in a black sweater with her brown hair in a pony tail. Next to her at the head of the table is a woman smiling with her brown hair in a ponytail wearing a red stripped sweatshirt. You can see a woman’s profile close up in the foreground and another woman with her hand on her chin with blonde hair next to her. Behind them is the full kitchen of people talking and a brick wall. Time Stamp 1:12 You see from above 9 different beverages being clinked together in a cheers motion. There are open cans, bottles and coffee cups. There are several hands reaching in with these bottles and cans and cups. They have grey, blue and black clothing on, you can see some visible tattoos on one wrist. The counter beneath them is black. Time Stamp 1:14 the video pans to see their faces There are women and men all cheering their bottles and cans together. Time stamp 1:15 the shot changes to be a slow motion zoom in on everyone in the office sitting together in a well lit area with the ASICS logo behind them on a blue wall. There are more than 80 people all standing together and smiling. The camera pans over them. Time Stamp 1:24 The video ends on a white screen with the ASICS logo and the text ‘JOIN THE TEAM AT asicsdigital.com’. (edited)
Autonomous cross-functional teams—covering areas from development to marketing and beyond—come together to build a best-in-class consumer experience online.
We’re still exploring ideas and testing features with the ASICS Studio™ app, so be prepared to jump right in and bring our users new content, workouts and inspiration.
Since 2009, the Runkeeper™ app has been getting users excited to grow and progress in their running journey. Join this team to keep our legacy product on the cutting edge of technology.
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My name is Erica. I’m from New Jersey (unabashedly) but have lived in Boston for the last 7 years. When I’m not in the office, I’m usually training Brazilian Jiu-Jitsu or working on pieces for a book I’m writing. As far as my 9 to 5 goes, at ASICS Digital I’m a senior program manager on the eCommerce team, and I work on strategic tech projects involving the Asia-Pacific (APAC) piece of the business.
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