Welcome to ASICS Digital
Your Next Step.
We’re the digital innovators of ASICS—striving to make our brand the most helpful in the eyes of our consumers.
On the ASICS UX team we’re obsessed with our customers’ fitness and shopping journeys. We create products and experiences for our customers and the business as a whole that are usable, enjoyable, and accessible.
Our Global Marketing team remains dedicated to sharing the power of sport and movement to uplift minds and the world. We create global campaigns connecting our brand and product stories to inspire people the world over to move with ASICS.
Insights & Analytics
The Insights & Analytics team manages the consolidation, reporting, and analysis of all ASICS Digital data sources. Our team’s goal is to understand who our customers are, what they need, and how to best support them.
The IT Helpdesk team is here to aid with technological problems and to provide a better understanding of how to incorporate technology into everyday tasks. We also help guard against cybersecurity threats.
The Human Resources team is passionate about employee growth. We build trust with employees and managers and execute great programs and events, helping employees be more productive, stay motivated, and work well together.
Omnichannel & Operations
The Omnichannel & Operations team spans across ADI! We work on product & program management, release management, e-commerce operations, much more. We have regional pods around the world.
Design, architect, build, and operate technical solutions to support consumer and business needs throughout the global organization.
The success of both my team and ASICS Digital at large depends on creative ideas being captured from everywhere, so we’ve created an environment where everyone feels comfortable and empowered enough to share their great ideas.
Peter, VP of Engineering
Inside ASICS Digital
We act honestly and with integrity. We communicate with others in an open, clear, and consistent manner.
We are continuously giving and receiving feedback to develop and achieve our goals.
We are detail-oriented in our approach to our work and accomplish results.
Innovation & Creativity
We demonstrate curiosity to discover problems and proactively find solutions.
We understand internal and external customers’ demands correctly and take appropriate actions based on those insights and perspectives.
Our Heritage & Philosophy