Welcome to ASICS Digital

Your Next Step.

We’re the digital innovators of ASICS—striving to make our brand the most helpful in the eyes of our consumers.

Our Teams

Design

On the ASICS UX team we’re obsessed with our customers’ fitness and shopping journeys. We create products and experiences for our customers and the business as a whole that are usable, enjoyable, and accessible.

Marketing

Our Global Marketing team remains dedicated to sharing the power of sport and movement to uplift minds and the world. We create global campaigns connecting our brand and product stories to inspire people the world over to move with ASICS.

Insights & Analytics

The Insights & Analytics team manages the consolidation, reporting, and analysis of all ASICS Digital data sources. Our team’s goal is to understand who our customers are, what they need, and how to best support them.

Information Technology

The IT Helpdesk team is here to aid with technological problems and to provide a better understanding of how to incorporate technology into everyday tasks. We also help guard against cybersecurity threats.

Human Resources

The Human Resources team is passionate about employee growth. We build trust with employees and managers and execute great programs and events, helping employees be more productive, stay motivated, and work well together.

Omnichannel & Operations

The Omnichannel & Operations team spans across ADI! We work on product & program management, release management, e-commerce operations, much more. We have regional pods around the world.

Engineering

Design, architect, build, and operate technical solutions to support consumer and business needs throughout the global organization.

Success Stories

The success of both my team and ASICS Digital at large depends on creative ideas being captured from everywhere, so we’ve created an environment where everyone feels comfortable and empowered enough to share their great ideas.
Peter, VP of Engineering